Challenge:
UNESCO needs $26 billion to close the funding gap for it’s Education for All initiative and provide quality public schooling for children, youth, and adults worldwide.
Insight:
$44 billion in unspent money has been sitting on US gift cards since 2008. Most gift cards are spent within the first six months, but the longer people have them, the less likely they are to spend them.
Idea:
Create a gift card that automatically donates any unspent balance to UNESCO’s Education for All.