JANE GOODWIN-BELL
copywriter
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The Rules of We

It takes three to make a ride: rider, driver, and Lyft. It’s a shared understanding, which we call The Rules of We. They are a contract of kindness, a code of respect, the recipe for good eggs. Principles to make everyone feel welcome, included, and safe.

Most companies publish their community guidelines in small print, that's quickly clicked away, but the Rules of We are too important to be ignored.

Most companies publish their community guidelines in small print, that's quickly clicked away, but the Rules of We are too important to be ignored.

the small print is big to us. Literally.

the small print is big to us. Literally.

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What started as the community guidelines relaunch became the brand campaign.

What started as the community guidelines relaunch became the brand campaign.

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